Podcast: Wargaming for Businesses with Mark Frost
Focusing on wargaming for businesses, Mark Frost, co-author of Wargaming for Leaders, shows how this methodology gives companies the opportunity to look outwards and better understand their competitors in the marketplace. It can help translate their strategies into a real experience, thereby providing the catalyst to implement those strategies.
As an illustration, Frost describes a wargame conducted for a business unit of a major aerospace company. This unit was a weak third or fourth player in the market, and the participants were convinced corporate was using the wargame to justify shutting down the unit. Instead, the game revealed previously discounted opportunities and strategies—and in just two years, the business unit went from possible closure to being the most profitable unit in the company.
Frost answers these questions:
- How will decision makers benefit from reading Wargaming for Leaders?
- Why do businesses turn to wargaming?
- How can wargaming help businesses address their challenges?
- What is one of your favorite wargame stories?
- What is different about a Booz Allen wargame?